Term:
Bundling (of products)
Definition:
Bundling is also referred to as package tie-in and tends to occur when one product is sold in proportion to another as a requirement for the sale.
Domain:
Finance
Source:
Glossary of Industrial Organisation Economics and Competition Law, compiled by R. S. Khemani and D. M. Shapiro, commissioned by the Directorate for Financial, Fiscal and Enterprise Affairs, OECD, 1993
